Bill Berry has worked in public relations for more than 30 years, representing many of the leading companies in medical devices, biotechnology, pharmaceuticals, finance, technology and other areas. He has provided communications support for more than 200 clinical research programs and 30 product approvals in areas including oncology, infectious disease, cardiology, rare and orphan disease, orthopedics, reproductive medicine, wound management, infection control, regenerative medicine and cell therapy. He has developed and managed creative public relations campaigns that have generated international attention and that have had a direct and positive impact on market penetration and product sales, investor interest and brand recognition. He is a specialist in media relations, business and medical writing, corporate positioning, media and presentation training and crisis communications. He was formerly a vice president in the division of Scientific, Technical and Environmental Affairs at the international agency Hill and Knowlton. Bill graduated from Harvard College with a degree in English and American literature and language.
Brian Connor provides support in research, writing and media monitoring at Berry & Company. He previously worked as a communications intern at Diversity Marketing & Communications where he built media lists and conducted social media analyses to support the development of a USDA campaign to prevent the spread of diseases in commercial poultry. Brian has a B.A. in public relations from Seton Hall University. In his spare time, he enjoys creative writing, reading and watching new TV shows.
Vice President and Manager, Social Media Services
Adam Daley provides support in social media strategies as well as research, media outreach, and writing at Berry & Company. He has previous experience as a public relations account executive at The Rosen Group and Chandler Chicco Agency, working with a range of clients in pharmaceuticals, consumer technology, publishing, and renewable energy. Adam has also worked as a journalist, reporting for Medical Daily, the Tombstone Epitaph, and the Arizona Daily Wildcat. He also spent three years as a broadcast intern at the local NBC affiliate in Tucson, Arizona. He holds a Bachelor of Arts degree in journalism from the University of Arizona. In his spare time Adam shoots landscape and architectural photography and enjoys creative writing.
Senior strategist, Of Counsel
Lori Gorski is a dedicated biotechnology professional with two decades of communications and patient advocacy experience focused on rare disease communities. She began her career at public relations agency Brodeur Worldwide and eventually moved to an in-house role at Thermo Fisher Scientific, where she oversaw communications activities for 12 divisions worldwide, financial media relations, and executive communications. Lori also spent eight years as Director of Communications at Sanofi Genzyme where she led global communications for Rare Diseases and was the main corporate spokesperson for issues related to clinical development programs, product supply issues and disease awareness initiatives. She later joined the Global Patient Advocacy team where she initiated programs to support disease awareness, provide caregiver support and communicate clinical program updates. A graduate of Boston College, Lori lives north of Boston with her husband and two sons.
Senior Vice President and Manager, Media Services
Lynn Granito is a skilled public relations specialist who has extensive experience working with clients in the oncology, medical device, and biotechnology sectors. She regularly develops and executes strategic media relations programs that target key audiences including patients, clinicians and investors. She has successfully created campaigns for drug and device launches that have resulted in top tier print and television media coverage. Lynn has helped many companies to increase visibility through all phases of research and product development. Prior to joining Berry & Company, Lynn worked for the Investor Relations Group (IRG), an investor relations and corporate communications company, where she managed investor relations needs for more than 40 publicly traded companies. Previously, she worked as the marketing and public relations director for accessories designer Meg Cohen. She holds a Bachelor of Arts degree in art history from Hamilton College. Lynn lives with her husband Colin and son Owen in New York.
Jenna Iacurci provides support in research, writing, social media, and media monitoring at Berry & Company. In addition, she has successfully helped secure media coverage for clients in a range of consumer, business and trade media. Previously she worked as an associate writer at Nature World News, where she covered a range of issues in health and science as well as environmental topics. She also has experience working directly with patients as a certified nurse's assistant (CNA) at St. Vincent's Medical Center in Bridgeport, CT. Jenna holds a bachelor's degree in allied health sciences from the University of Connecticut. In her free time she enjoys freelance film and television writing, playing soccer, and watching movies both old and new.
Tim McDonough supervises design services at Berry & Company. He handles client assignments ranging from logo and identity concepts to development of brochures, newsletters, advertising, and other print materials. Tim also oversees many of the firm's day-to-day operations including IT, financial management and employee benefits. Prior to joining Berry & Company, Tim's experience included work in television marketing, interior design and fixed-income trading. Tim has a B.A. from Harvard College.
Senior Account Executive
Caitlin O’Reilly provides support in media monitoring and research, media list development, writing and social media services at Berry & Company. Previously, Caitlin gained public relations and client service experience both in house and in agency settings at ALSAC/St. Jude Children’s Research Hospital, YWCA Hartford Region, and Bollare Communication, where she worked in digital media outreach and content development. She holds a bachelor of arts degree in communication with a concentration in public relations from Manhattan College.
Victoria Sophia provides support in media outreach, research and writing at Berry & Company. Prior to joining Berry & Company, Victoria managed lifestyle accounts at a boutique public relations firm. Previously, she worked at MSLGROUP managing a range of women's health, CPG and lifestyle accounts. She has successfully secured top tier print and broadcast media coverage for clients. Victoria holds a bachelor's degree in economics from Fordham University. In her free time she enjoys volunteering and watching classic movies.