Social Media
Berry & Company Public Relations
345 Seventh Avenue, Suite 402, New York, NY 10001

Social Media

  • CEO and senior leadership platforms
  • Corporate Twitter handles, Facebook pages, and LinkedIn profiles
  • Disease awareness and patient advocacy campaigns
  • Live chats and professional discussion groups
  • Video and photo contests
  • Influencer lists and competitive analytics

Social media now presents a wide variety of communications opportunities for pharmaceutical, life sciences and medical technology companies, as well as for medical practices and patient advocacy organizations. Many platforms make it possible to reach well defined target audiences with maximum precision. Within regulatory guidelines, we regularly develop and execute social media strategies for our clients that help them listen to what target audiences are saying about their company and brands, share important resources and news updates, and engage with all of the audiences that are important to them, including patients, clinicians, key opinion leaders, advocates, and investors. Dynamic social media strategies help our clients connect with different audiences in ways that are often not achievable through traditional media relations or static communications materials.

We are positioned to handle all aspects of social media for clients, including CEO and senior leadership platforms, corporate profiles, disease awareness and patient advocacy campaigns, live chats and professional discussion groups, video and photo contests, and influencer lists and competitive analytics.

We regularly host discussions and organize multimedia programs using social networking platforms. We also conduct outreach to generate interest within established blogger communities. Perhaps most importantly, we stay on top of the regulatory guidelines and new technologies that are constantly evolving in this space, keeping our clients informed and continually positioning them for success in this rapidly changing communications environment.