Berry & Company Public Relations
345 Seventh Avenue, Suite 402, New York, NY 10001

Team Biographies

Bill Berry

Bill Berry
Principal

Bill Berry has worked in public relations for more than 30 years, representing many of the leading companies in medical devices, biotechnology, pharmaceuticals, finance, technology and other areas. He has provided communications support for more than 200 clinical research programs and 30 product approvals in areas including oncology, infectious disease, cardiology, rare and orphan disease, orthopedics, reproductive medicine, wound management, infection control, regenerative medicine and cell therapy. He has developed and managed creative public relations campaigns that have generated international attention and that have had a direct and positive impact on market penetration and product sales, investor interest and brand recognition. He is a specialist in media relations, business and medical writing, corporate positioning, media and presentation training and crisis communications. He was formerly a vice president in the division of Scientific, Technical and Environmental Affairs at the international agency Hill and Knowlton. Bill graduated from Harvard College with a degree in English and American literature and language.

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Sara Zelkovic

Kelley Cintra
Account Supervisor

Kelley Cintra manages programs in communications strategy, content development and media relations at Berry & Company. She is a skilled publicist and was a member of the editorial teams at InStyle Magazine and Family Circle Magazine before shifting her focus to PR. Prior to joining Berry & Company, she managed a range of lifestyle and home décor clients as a senior account executive at VP+C Partners. Kelley holds a BFA in fine art and journalism from the University of Delaware. She is originally from the Boston area and enjoys traveling, photography, and exploring New York City.

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Adam Daley

Adam Daley
Vice President and Manager, Social Media Services

Adam Daley provides support in social media strategies as well as research, media outreach, and writing at Berry & Company. He has previous experience as a public relations account executive at The Rosen Group and Chandler Chicco Agency, working with a range of clients in pharmaceuticals, consumer technology, publishing, and renewable energy. Adam has also worked as a journalist, reporting for Medical Daily, the Tombstone Epitaph, and the Arizona Daily Wildcat. He also spent three years as a broadcast intern at the local NBC affiliate in Tucson, Arizona. He holds a Bachelor of Arts degree in journalism from the University of Arizona. In his spare time Adam shoots landscape and architectural photography and enjoys creative writing.

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Lynn Granito

Lynn Granito
Senior Vice President and Manager, Media Services

Lynn Granito is a skilled public relations specialist who has extensive experience working with clients in the oncology, medical device, and biotechnology sectors. She regularly develops and executes strategic media relations programs that target key audiences including patients, clinicians and investors. She has successfully created campaigns for drug and device launches that have resulted in top tier print and television media coverage. Lynn has helped many companies to increase visibility through all phases of research and product development. Prior to joining Berry & Company, Lynn worked for the Investor Relations Group (IRG), an investor relations and corporate communications company, where she managed investor relations needs for more than 40 publicly traded companies. Previously, she worked as the marketing and public relations director for accessories designer Meg Cohen. She holds a Bachelor of Arts degree in art history from Hamilton College. Lynn lives with her husband Colin and son Owen in New York.

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Jenna Iacurci

Jenna Iacurci
Senior Account Executive

Jenna Iacurci provides support in research, writing, social media, and media monitoring at Berry & Company. In addition, she has successfully helped secure media coverage for clients in a range of consumer, business and trade media. Previously she worked as an associate writer at Nature World News, where she covered a range of issues in health and science as well as environmental topics. She also has experience working directly with patients as a certified nurse's assistant (CNA) at St. Vincent's Medical Center in Bridgeport, CT. Jenna holds a bachelor's degree in allied health sciences from the University of Connecticut. In her free time she enjoys freelance film and television writing, playing soccer, and watching movies both old and new.

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Tim McDonough

Tim McDonough
Principal

Tim McDonough supervises design services at Berry & Company. He handles client assignments ranging from logo and identity concepts to development of brochures, newsletters, advertising, and other print materials. Tim also oversees many of the firm's day-to-day operations including IT, financial management and employee benefits. Prior to joining Berry & Company, Tim's experience included work in television marketing, interior design and fixed-income trading. Tim has a B.A. from Harvard College.

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Sara Zelkovic

Caitlin O’Reilly
Junior Account Executive

Caitlin O’Reilly provides support in media monitoring and research, media list development, writing and social media services at Berry & Company. Previously, Caitlin gained public relations and client service experience both in house and in agency settings at ALSAC/St. Jude Children’s Research Hospital, YWCA Hartford Region, and Bollare Communication, where she worked in digital media outreach and content development. She holds a bachelor of arts degree in communication with a concentration in public relations from Manhattan College.

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Sara Zelkovic

Sara Zelkovic
Account Supervisor

Sara Zelkovic provides support in research, writing, media relations and media monitoring at Berry & Company. Previously she gained client services experience working for Grey Healthcare Group and IOMEDIA. Sara has provided strategic and executional support for communications programs for clients such as Novo Nordisk, Novartis, Impax, Essilor, Depomed, Baxter, and Genentech. She has worked in a number of therapeutic areas including metabolic disorders, eye care, neurology, and genetic diseases. She holds a bachelor of arts degree in media and communications from Fordham University.

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