Our team of healthcare communications specialists is dedicated to helping patients, caregivers, clinicians, researchers, investors, industry partners, payers and policymakers get the information they need about medical research, products and services.
Public relations support for more than 60 FDA approvals, 300 preclinical and clinical research programs, and business deals valued at more than $10 billion.
More than 40% of our business is with clients who have been with us for at least five years. Our very first client is still with us after 30 years.
Our Clients
The Berry & Company Team
We are passionate about medical science and healthcare. For every assignment, we have the combination of skills, dedication, youthful enthusiasm and seasoned experience to get the job done.
Bill Berry
Principal
Bill Berry
Bill Berry has worked in public relations for more than 30 years, representing many of the leading companies in medical devices, biotechnology, pharmaceuticals, finance, technology and other areas. He has provided communications support for more than 200 clinical research programs and 30 product approvals in areas including oncology, infectious disease, cardiology, rare and orphan disease, orthopedics, reproductive medicine, wound management, infection control, regenerative medicine and cell therapy. He has developed and managed creative public relations campaigns that have generated international attention and that have had a direct and positive impact on market penetration and product sales, investor interest and brand recognition. He is a specialist in media relations, business and medical writing, corporate positioning, media and presentation training and crisis communications. He was formerly a vice president in the division of Science, Technology and Environmental Affairs at the international agency Hill and Knowlton. Bill graduated from Harvard College with a degree in English and American literature and language.
email: bberry@berrypr.com
Brian Connor
Account Supervisor
Brian Connor
Brian Connor provides support in editorial and social media services for clients in telehealth, biotechnology and pharmaceuticals. He specializes in the development of digital and social media campaigns focused on expanding engagement with diverse stakeholder groups, including patient communities, professional associations and others. He also works with client teams to identify thought leadership opportunities for executives and clinicians. Prior to joining Berry & Company, Brian worked at Diversity Marketing & Communications where he supported public relations programs for clients in the public sector and higher education. He holds a bachelor’s degree in public relations from Seton Hall University.
email: bconnor@berrypr.com
Adam Daley
Principal, Manager of Social Media Services
Adam Daley
Adam Daley leads the development and execution of social media strategies and supports efforts in media relations, research, and writing. He has previous experience as a public relations account executive at The Rosen Group and Chandler Chicco Agency, working with a range of clients in pharmaceuticals, consumer technology, publishing, and renewable energy. Adam started his career as a journalist, reporting for Medical Daily, the Tombstone Epitaph, and the Arizona Daily Wildcat. He also spent three years as a broadcast intern at the local NBC affiliate in Tucson, Arizona. He holds a Bachelor of Arts degree in journalism from the University of Arizona. In his spare time Adam shoots landscape and architectural photography and enjoys creative writing.
email: adaley@berrypr.com
Jack De Gilio
Senior Account Executive
Jack De Gilio
Jack De Gilio provides support in media strategy and media relations at Berry & Company. He has experience working as a public relations account executive at Development Counsellors International where he handled media outreach on behalf of a range of U.S. cities and states focused on issues in healthcare, supply chain, education, and business. Jack holds a bachelor's degree in public relations from Hofstra University. In his spare time, he enjoys watching films, going to concerts, and visiting his local record store.
email: jdegilio@berrypr.com
Kaitlin Gallagher
Account Supervisor
Kaitlin Gallagher
Kaitlin Gallagher provides support in media relations, strategic counsel, media strategy and editorial services at Berry & Company. Prior to joining the team, she worked in-house at St. John's Episcopal Hospital where she managed the organization's websites and social media channels and supported a diverse range of marketing and PR initiatives. She holds a bachelor’s degree in communications and media studies with a concentration in journalism at Fordham University. In her free time she enjoys traveling, going to concerts and hiking with her dog.
email: kgallagher@berrypr.com
Tim McDonough
Principal
Tim McDonough
In addition to his work for clients, Tim McDonough oversees many of the firm's day-to-day operations including IT, financial management and employee benefits. Tim has a B.A. from Harvard College.
email: tmcdonough@berrypr.com
Caitlin O’Reilly
Senior Account Supervisor
Caitlin O'Reilly
Caitlin O'Reilly provides support in creative strategy, planning and execution of social and digital media campaigns at Berry & Company. She specializes in the development, launch and growth of corporate and unbranded social and digital media platforms and programs for emerging and established life sciences, biopharma and medtech companies. She also assists with graphic design for digital content. Prior to joining Berry & Company, Caitlin worked in both in house and in agency settings including ALSAC/St. Jude Children's Research Hospital, YWCA Hartford Region, and Bollare Communication, where she worked in digital media outreach and content development. She holds a BA degree in communication with a concentration in public relations from Manhattan College.
email: coreilly@berrypr.com
Katherine Schug
Account Executive
Katherine Schug
Katherine Schug provides support in social media analytics, content development, and social media strategies at Berry & Company. Prior to joining the team, she created The Alan App (Allergy Life Alliance Network), a mobile application for those with food allergies. She built and executed successful marketing strategies, created partnerships with major brands, and designed the app's user interface. While Katherine was earning a B.A in communications at Rutgers University, she held internships with MEDVACON Life Sciences, Single Throw Marketing, and the Juvenile Diabetes Research Foundation.
email: kschug@berrypr.com
Holly Stevens
Technical Writer
(Account Supervisor)
Holly Stevens
Holly Stevens provides support in media relations and editorial services at Berry & Company. She has led media outreach efforts on both global and local health issues, often working with patient advocates, doctors and KOLs. She provides editorial support for development of press releases, bylined articles, website content and internal communications. Prior to joining the team, she worked in healthcare marketing at Sun Life Financial where she helped develop an online healthcare tool that connects patients with healthcare providers. Holly has a B.A. in media, information and techno-culture from Western University and a certificate in media management from The New School.
email: hstevens@berrypr.com
Chloe Tagariello
Senior Account Executive
Chloe Tagariello
Chloe Tagariello provides support in traditional and social media at Berry & Company. She specializes in social media strategy and content development, media relations, and media monitoring and outreach. Prior to joining the team, Chloe was a marketing coordinator at Magnify Consulting where she developed content for blogs and social media platforms and worked in business development. She also supported influencer engagement and partnership programs for BACH, a business startup. Chloe has a B.A. in strategic communications from Elon University. In her free time, she enjoys exploring new cities, trying/cooking new foods, and biking around the city with friends.
email: ctagariello@berrypr.com
Jenna Urban
Vice President
Jenna Urban
Jenna Urban provides support in media strategy, media relations and strategic counsel for clients in biotechnology, pharmaceuticals, medical devices, technology and other areas including several companies involved in rare diseases. She has successfully helped secure media coverage for clients in a range of consumer, business and medical trade media. In addition, she provides editorial support for many clients including the development of press releases, bylined articles, op-eds, website content and internal communications. Prior to joining Berry & Company, she worked as an associate writer at Nature World News, where she covered a range of issues in health and science as well as environmental topics, and as a freelance writer at GALO Magazine. She also has experience working directly with patients as a certified nurse's assistant (CNA) at St. Vincent's Medical Center in Bridgeport, CT. Jenna holds a bachelor's degree in allied health sciences from the University of Connecticut. She lives in Connecticut with her husband and in her free time enjoys playing soccer and watching movies both old and new.
email: jurban@berrypr.com
Case Studies
Patient Advocacy
Gaucher on the Map
We developed an innovative social media campaign to raise awareness of Gaucher disease. From a new online platform we invited people from every state to offer messages of support to Gaucher families. When they did, their state would "light up" and share their messages.
Leader from the Gaucher disease community called the program "exactly the type of awareness effort we need."
Disease Awareness
DREAMS: My Journey with MS
We worked with singer Kristie Salerno Kent to develop an inspiring memoir of her experiences with multiple sclerosis (MS). The print and digital e-book highlighting the impact of MS on her mobility and quality of life was used to support a national media tour and was a featured selection of MS Society Book Clubs across the U.S.
The digital e-book highlighting the impact of MS was honored in an award ceremony emceed by Meredith Viera.
Disease Awareness
Genetic Obesity Project
To raise awareness of rare genetic diseases that can cause early-onset, severe obesity, we developed The Genetic Obesity Project as a first-ever online platform and social media community where patients, caregivers, and clinicians could share perspectives on advances in research, genetic testing, and clinical trial opportunities.
A first-ever online platform and social media community where patients, caregivers, and clinicians could share perspectives.
Media Advocacy
Communications During a Global Health Crisis
Our client SIGA Technologies is a leader in treatments for arthropox diseases including monkeypox (MPOX). When the 2022 outbreak hit, we immediately rallied to help reporters around the world learn about the disease while positioning SIGA spokespersons to offer perspectives on available options in treatment. Our outreach resulted in 100+ top-tier media stories that included interviews with SIGA senior leadership and designated key opinion leaders.
We worked with reporters at every major top-tier media outlet in the U.S., United Kingdom, and Europe including The New York Times, The Wall Street Journal, CNN and Bloomberg, bringing many of them access to information that they needed for multiple stories.
Awareness Events
Spotlighting the advantages of telehealth
We supported the launch of the first-ever national Telehealth Awareness Week in the U.S., helping the American Telemedicine Association (ATA) establish a new platform to highlight the significant role virtual care plays in expanding access to quality healthcare services. We also developed a full suite of materials to support the ATA Annual Conference & Expo and EDGE Policy Conference, including social media and website content, sales brochures, program books, marketing emails, press releases, media advisories, graphics and promotional toolkits customized for conference sponsors and other stakeholders.
We developed a full suite of materials to support the ATA Annual Conference & Expo and EDGE Policy Conference.
Media Advocacy
Media strategies to highlight healthcare innovations
To raise awareness of a novel approach to treating bunions we worked with dozens of surgeons and patients across the U.S. In outreach in dozens of markets we generated hundreds of earned and sponsored news articles, television news stories, podcast episodes, and blog articles about the procedure.
We generated hundreds of earned and sponsored news articles, television news stories, podcast episodes, and blog articles about the procedure.
Working with Us
We’re Reliable
We are structured to be there when you need us. Many clients prefer to work with us on projects throughout the year. Others want us engaged at all times. Either option – and anything in between – is fine with us.
We’re Affordable
Our hourly rates are 40-50% lower than most large agencies, helping your public relations budget deliver more results.
We’re Experienced
Global leaders in healthcare choose Berry & Company because we offer superior insight and experience without the costs and bureaucracy of larger agencies.
How can we help you?
If you have a communications challenge or opportunity we are ready to listen and offer you recommendations at no obligation. Let us show you how we can help you reach your communications goals. Contact us at 212 253 8881 or info@berrypr.com
Interested in Joining our Team?
To find out about career opportunities at Berry & Company, contact us at info@berrypr.com
